Find answers to the most common questions about our strategic advisory services, stakeholder engagement, and how we work with clients across Africa.
Strategic Advisory
What is strategic event advisory?+
Strategic event advisory is a consulting engagement where we audit, redesign and optimise your event portfolio for maximum commercial and stakeholder impact. We work on 4–8 week projects to rethink your entire event strategy — not just execute it.
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What is the difference between event management and strategic advisory?+
Management focuses on logistics — spreadsheets, suppliers, and run-of-show. Advisory focuses on commercial outcomes, audience curation, stakeholder access, and long-term growth. We offer both, but advisory is our core differentiator.
Do you replace our existing event team?+
No. We never replace. We extend. You remain in control. You make the strategic decisions. We handle the execution, the coordination, and the tasks your team does not have capacity for. Think of us as your on-demand event department.
Stakeholder & Audience Growth
How do you recruit Ministers and CEOs for events?+
We leverage our established pan-African network of 1,000+ senior stakeholders. We use personalised invitation campaigns, diplomatic protocol, and concierge services to recruit Ministers, CEOs, diplomats, and industry leaders across 30+ African countries.
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What is B2B Matchmaking and how does it work?+
B2B Matchmaking is a service where we pre-qualify buyers and suppliers, schedule one-on-one meetings, and coordinate onsite logistics. We use custom matchmaking to ensure the right people meet. This maximises ROI and saves you time.
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Do you manage hosted buyer travel and visas?+
Yes. We manage flights, transfers, accommodation, visa support letters, invitation letters and onsite concierge for hosted buyers.
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Which African countries have you worked in?+
We have recruited delegates, hosted buyers and stakeholders from more than 30 African countries including South Africa, Nigeria, Kenya, Ghana, Tanzania, Zambia, Zimbabwe, Mozambique, Botswana, Namibia, Angola, Ethiopia, Rwanda, Uganda, Cameroon, Senegal, Ivory Coast, Egypt, Morocco, and others.
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Client Types & Engagement Models
Do you work directly with corporates, not just event organisers?+
Yes. We work with two types of clients:
1. Professional conference organisers and exhibition companies who need specialist delegate recruitment, B2B matchmaking, hosted buyer programmes and marketing support.
2. Corporates, banks, mining companies, telcos, government departments and associations who need end-to-end event management for their own conferences, leadership summits, gala dinners, awards ceremonies and stakeholder engagement programmes.
What industries do you specialise in?+
Energy, manufacturing, ESG, transport, hospitality, government, construction, education, technology, banking, mining and telecommunications.
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What engagement models do you offer?+
We offer four ways to work together:
| Model | Best For |
| 1. Strategic Event Advisory | Event owners who need to rethink their approach |
| 2. Full Event Management | Clients wanting a single partner to deliver everything |
| 3. Specialist Services | PCOs and exhibition companies needing specialist audience growth |
| 4. Embedded Team Extension | Corporate event teams needing extra capacity |
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Process & Logistics
What is the handover process like?+
Simple. We schedule a handover call, review all your existing plans, documents and supplier contracts, and clarify exactly what you want us to own. We use shared project management tools and join your existing meetings. No lengthy onboarding. No hidden fees.
How quickly can you start?+
Within 1–5 days depending on the project scope. Discovery call → proposal → handover → go.
How do you charge?+
Every event is different. We offer fixed project fees, monthly retainers, and performance-based models depending on your needs.
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Do you charge for the discovery call?+
No. The first 30-minute strategy call is completely free. We will listen to your event goals and tell you honestly how we can help.